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Amitava Chattopadhyay


Amitava Chattopadhyay
Amitava Chattopadhyay


Hello. Welcome to my musings about the world of branding, marketing and innovation. Apart from my research and publications in the field—case studies, journals, and articles / interviews in popular media—you will find here my opinionated commentary on related themes from around the world, especially about brands from emerging markets trying to make it in the big bad world of multinational competition.

In the Media

Coverage at INSEAD Knowledge

  Jun 24, 2019

An Unexpected Product Benefit Can Be a Powerful Marketing Tool




Recent Coverage

 

@Fido SUCKS!

For the past two months, I’ve had a @Fido account and it is driving me crazy. Don’t get me wrong.  The service works.  It’s when you need customer service that the proverbial shit hits the fan. Online, it’s easy to add services. I’ve found it impossible to remove them, however, when no longer needed. This enables @Fido to bill me, and I assume numerous other @Fido customers, for unneeded and unwanted services.

Here is what happened. During the first month, I needed extra data on top of my plan.  I added 3 GB data for $30. @Fido decided to keep billing me for the added amount of data going forward!  I only realized it when the next period bill showed up.  When I tried to reach @Fido, the system crashed notwithstanding whether I used the web or their app!  Both suck equally badly.

More importantly, the deleting services utility is hidden.  So, reaching it in the first place was challenging. And, since the interface crashes, I cannot change it. So far, I haven’t heard back from @Fido as to what to do about it.

Turning to payment. You’d think this would be easy. But no! Both on the web and using their app, my efforts seemed to fail. But then I am not sure because I received an alert from Amex, which I was using to pay, that there was a charge from Rogers Wireless (a subsidiary of Rogers Communications which owns both Rogers Wireless and Fido) on Amex!

I’m confused. How can I pay for the services I need and not for the services I cannot seem to turn off? How can I get a simple and straight response from @Fido?  For the moment, I’ll just vent my spleen on this incredibly crappy telecommunication service. And, I’m hoping to use the time stamp on this post to ensure that I don’t have to pay for services I don’t want because @Fido systems suck! @Fido, @RogersWireless, and @RogersCommunications, I’m wondering if you are listening.

  Sep 17, 2018 | Musings



Recent Tweets



Fri, 11 Oct @ 06:05 am

So right. "The Congress is beyond repair" https://t.co/17gDFizaP3

via Twitter for Android
Fri, 04 Oct @ 02:52 pm

Amazing! What we're capable of at our best. "Paralysed man moves in mind-reading exoskeleton"https://t.co/rpT5ZMgckD

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Fri, 04 Oct @ 10:55 am

US everyday more and more resembles a 3rd world tin pot dictatorship. But then, why not. @realDonaldTrump loves Kim… https://t.co/9hBBBrpMxX

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Sun, 29 Sep @ 03:24 am

Very sad story. The lack of humanity is striking in the bureaucracy. What would it take to help fellow humans in ne… https://t.co/zqcG617VWv

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Fri, 27 Sep @ 02:37 am

Stain on conscience of India & its global image. Justice needed for young lives horrifically cut short by brutes no… https://t.co/mwPPiLoRqo

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Fri, 20 Sep @ 02:59 pm

My alma mater, JU. What despicable creature u are #dilipghosh. Should be put down, like a dog, for making such stat… https://t.co/vW9I8qiRTu

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