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Amitava Chattopadhyay


Amitava Chattopadhyay
Amitava Chattopadhyay


Hello. Welcome to my musings about the world of branding, marketing and innovation. Apart from my research and publications in the field—case studies, journals, and articles / interviews in popular media—you will find here my opinionated commentary on related themes from around the world, especially about brands from emerging markets trying to make it in the big bad world of multinational competition.

In the Media

Coverage at CMO

  Oct 27, 2018

Research: A busy mindset can be a marketing tool

Framing products around virtuousness can help businesses market to those with a busy mindset, according to new research.

Global business school, Insead, recently found the mere perception of yourself as a busy person, or what they call a busy mindset, is a ‘badge of honour’ that can be used to promote better self-control, and marketers can leverage this with ‘virtuous’ offerings requiring this self-control.

When Busy Is Less Indulging: Impact of a Busy Mindset on Self-Control Behaviours, was created by Amitava Chattopadhyay, professor of marketing at Insead, and co-authors, Monica Wadhwa, associate professor of marketing and supply chain management at Fox School of Business at Temple University, and Jeehye Christine Kim, assistant professor of marketing at HKUST. The report shows there can be a flip side to being busy. While people who feel under significant time pressure tend to get anxious and make hedonic decisions, those who simply think of themselves as busy tend to make virtuous choices as a result of their perceived self-importance.




Recent Coverage

 

@Fido SUCKS!

For the past two months, I’ve had a @Fido account and it is driving me crazy. Don’t get me wrong.  The service works.  It’s when you need customer service that the proverbial shit hits the fan. Online, it’s easy to add services. I’ve found it impossible to remove them, however, when no longer needed. This enables @Fido to bill me, and I assume numerous other @Fido customers, for unneeded and unwanted services.

Here is what happened. During the first month, I needed extra data on top of my plan.  I added 3 GB data for $30. @Fido decided to keep billing me for the added amount of data going forward!  I only realized it when the next period bill showed up.  When I tried to reach @Fido, the system crashed notwithstanding whether I used the web or their app!  Both suck equally badly.

More importantly, the deleting services utility is hidden.  So, reaching it in the first place was challenging. And, since the interface crashes, I cannot change it. So far, I haven’t heard back from @Fido as to what to do about it.

Turning to payment. You’d think this would be easy. But no! Both on the web and using their app, my efforts seemed to fail. But then I am not sure because I received an alert from Amex, which I was using to pay, that there was a charge from Rogers Wireless (a subsidiary of Rogers Communications which owns both Rogers Wireless and Fido) on Amex!

I’m confused. How can I pay for the services I need and not for the services I cannot seem to turn off? How can I get a simple and straight response from @Fido?  For the moment, I’ll just vent my spleen on this incredibly crappy telecommunication service. And, I’m hoping to use the time stamp on this post to ensure that I don’t have to pay for services I don’t want because @Fido systems suck! @Fido, @RogersWireless, and @RogersCommunications, I’m wondering if you are listening.

  Sep 17, 2018 | Musings



Recent Tweets



Sat, 17 Nov @ 12:26 pm

Finally! Glad to see CIA has spine. Will @realdonaldTrump ask for justice? Or, are business interests personal & n… https://t.co/IlI2AyQ7SY

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Thu, 15 Nov @ 10:08 pm

The sham continues. The truly guilty won't be touched. No wonder the world is going to hell in a hang basket! "Jama… https://t.co/Hc36Boe11c

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Thu, 15 Nov @ 05:22 pm

Just off phone w/ cust serv at @Wahl after waiting 10+ mins to hv phone answered. Totally unhelpful & rude! They'll… https://t.co/kqIIRnpFxw

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Wed, 14 Nov @ 10:17 pm

Bajaj motorcycle dealership in San Jose, CR. https://t.co/xNWfaiGpeq

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Sun, 11 Nov @ 03:56 am

S#$&*d fu#$%rs have nothing better to do. Just rabid dogs! How about the economy? Hope these as$%^&es lose! "U.P.… https://t.co/U1mMdIdTja

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Thu, 08 Nov @ 04:36 pm

Taking riding lessons in San Jose, Costa Rica! https://t.co/twzyEa09EM

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