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Amitava Chattopadhyay

Amitava Chattopadhyay
Amitava Chattopadhyay

Hello. Welcome to my musings about the world of branding, marketing and innovation. Apart from my research and publications in the field—case studies, journals, and articles / interviews in popular media—you will find here my opinionated commentary on related themes from around the world, especially about brands from emerging markets trying to make it in the big bad world of multinational competition.

In the Media

Coverage at INSEAD Knowledge

  Jun 24, 2019

An Unexpected Product Benefit Can Be a Powerful Marketing Tool

Recent Coverage


@Fido SUCKS!

For the past two months, I’ve had a @Fido account and it is driving me crazy. Don’t get me wrong.  The service works.  It’s when you need customer service that the proverbial shit hits the fan. Online, it’s easy to add services. I’ve found it impossible to remove them, however, when no longer needed. This enables @Fido to bill me, and I assume numerous other @Fido customers, for unneeded and unwanted services.

Here is what happened. During the first month, I needed extra data on top of my plan.  I added 3 GB data for $30. @Fido decided to keep billing me for the added amount of data going forward!  I only realized it when the next period bill showed up.  When I tried to reach @Fido, the system crashed notwithstanding whether I used the web or their app!  Both suck equally badly.

More importantly, the deleting services utility is hidden.  So, reaching it in the first place was challenging. And, since the interface crashes, I cannot change it. So far, I haven’t heard back from @Fido as to what to do about it.

Turning to payment. You’d think this would be easy. But no! Both on the web and using their app, my efforts seemed to fail. But then I am not sure because I received an alert from Amex, which I was using to pay, that there was a charge from Rogers Wireless (a subsidiary of Rogers Communications which owns both Rogers Wireless and Fido) on Amex!

I’m confused. How can I pay for the services I need and not for the services I cannot seem to turn off? How can I get a simple and straight response from @Fido?  For the moment, I’ll just vent my spleen on this incredibly crappy telecommunication service. And, I’m hoping to use the time stamp on this post to ensure that I don’t have to pay for services I don’t want because @Fido systems suck! @Fido, @RogersWireless, and @RogersCommunications, I’m wondering if you are listening.

  Sep 17, 2018 | Musings

Recent Tweets

Sat, 19 Sep @ 02:37 am

So sad. Particularly now, when her loss will be felt more than ever. RIP. " Ruth Bader Ginsburg: US Supreme Court j…

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Sun, 13 Sep @ 08:01 am

How true and how sad that a despotic fool was elected. Now an opportunity for change. Don't miss it.

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Fri, 11 Sep @ 02:25 am

UK is historically deceitful. Look at its colonial history. Lies, more lies, and damn lies. Only difference is, it'…

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Mon, 07 Sep @ 02:43 am

Trolling someone for being an adivasi is beyond disgusting. Such low lifes must be censured. I…

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Tue, 28 Jul @ 09:41 pm

Lying seems to be in the family genes. "Donald Trump Jr suspended from tweeting after Covid post"

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Fri, 26 Jun @ 03:58 am

I’m proud to support #INSEAD on Giving Day. Please join me in making a gift! We are One School, One Community, One…

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