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Amitava Chattopadhyay


Amitava Chattopadhyay
Amitava Chattopadhyay


Hello. Welcome to my musings about the world of branding, marketing and innovation. Apart from my research and publications in the field—case studies, journals, and articles / interviews in popular media—you will find here my opinionated commentary on related themes from around the world, especially about brands from emerging markets trying to make it in the big bad world of multinational competition.

In the Media

Coverage at INSEAD Knowledge

  Nov 08, 2020

Transforming a Supply Chain Into a Social Enterprise




Recent Coverage

 

@Fido SUCKS!

For the past two months, I’ve had a @Fido account and it is driving me crazy. Don’t get me wrong.  The service works.  It’s when you need customer service that the proverbial shit hits the fan. Online, it’s easy to add services. I’ve found it impossible to remove them, however, when no longer needed. This enables @Fido to bill me, and I assume numerous other @Fido customers, for unneeded and unwanted services.

Here is what happened. During the first month, I needed extra data on top of my plan.  I added 3 GB data for $30. @Fido decided to keep billing me for the added amount of data going forward!  I only realized it when the next period bill showed up.  When I tried to reach @Fido, the system crashed notwithstanding whether I used the web or their app!  Both suck equally badly.

More importantly, the deleting services utility is hidden.  So, reaching it in the first place was challenging. And, since the interface crashes, I cannot change it. So far, I haven’t heard back from @Fido as to what to do about it.

Turning to payment. You’d think this would be easy. But no! Both on the web and using their app, my efforts seemed to fail. But then I am not sure because I received an alert from Amex, which I was using to pay, that there was a charge from Rogers Wireless (a subsidiary of Rogers Communications which owns both Rogers Wireless and Fido) on Amex!

I’m confused. How can I pay for the services I need and not for the services I cannot seem to turn off? How can I get a simple and straight response from @Fido?  For the moment, I’ll just vent my spleen on this incredibly crappy telecommunication service. And, I’m hoping to use the time stamp on this post to ensure that I don’t have to pay for services I don’t want because @Fido systems suck! @Fido, @RogersWireless, and @RogersCommunications, I’m wondering if you are listening.

  Sep 17, 2018 | Musings



Recent Tweets



Tue, 10 Nov @ 02:18 am

Sorry I didn't know i was spreading hate falsely, isn't good enough to avoid prosecution. Deserve appropriate justi… https://t.co/XrtoxKffb7

via Hootsuite Inc.
Tue, 03 Nov @ 02:39 am

Utterly shameful. #China cover up has vast a million lives and unimaginable misery. Time to be called to account. S… https://t.co/3zUvN7DHM2

via Hootsuite Inc.
Mon, 02 Nov @ 04:50 am

This is a very cool example of how businesses can be a force for good, creating win-win-win solutions!… https://t.co/a049Fw2Gxm

via Twitter Web App
Sat, 31 Oct @ 04:27 pm

And so an era ends, sadly. "Sean Connery: James Bond actor dies aged 90 BBC News - Sean Connery: James Bond actor d… https://t.co/OFQsKkJcTi

via Hootsuite Inc.
Sat, 17 Oct @ 01:53 pm

It's bizarre and unethical. Human guinea pigs who are actually paying! What don't we know? "Hundreds queue in Yiwu,… https://t.co/mrqDm47zMA

via Hootsuite Inc.
Fri, 09 Oct @ 04:11 pm

Hello Mr. Anderson. This is hilarious coming from a fish and chips eater! :) "Row over 'insult' to Indian dish Kam… https://t.co/FRSh48yIXT

via Hootsuite Inc.

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