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Amitava Chattopadhyay


Amitava Chattopadhyay
Amitava Chattopadhyay


Hello. Welcome to my musings about the world of branding, marketing and innovation. Apart from my research and publications in the field—case studies, journals, and articles / interviews in popular media—you will find here my opinionated commentary on related themes from around the world, especially about brands from emerging markets trying to make it in the big bad world of multinational competition.

In the Media

Coverage at MBN: Market Business News

  Jan 16, 2019

Busy people more likely to make healthier choices, study found

People who perceive themselves as busy are more likely to make healthier choices, a new study has shown. Although we complain about being too busy in today’s fast-moving world, it has some advantages. Individuals who perceive themselves as busy are more likely to delay gratification. They subsequently make decisions that benefit them in the long-term. This is what researchers from the global business school INSEAD, Temple University, and HKUST have found.

Regarding the choices we make every day, Amitava Chattopadhyay said:

“Every day, we make many decisions that involve choosing between our immediate and future well-being. For instance, do we go to the gym after work, or do we just go home to relax in front of the television?”




Recent Coverage

 

@Fido SUCKS!

For the past two months, I’ve had a @Fido account and it is driving me crazy. Don’t get me wrong.  The service works.  It’s when you need customer service that the proverbial shit hits the fan. Online, it’s easy to add services. I’ve found it impossible to remove them, however, when no longer needed. This enables @Fido to bill me, and I assume numerous other @Fido customers, for unneeded and unwanted services.

Here is what happened. During the first month, I needed extra data on top of my plan.  I added 3 GB data for $30. @Fido decided to keep billing me for the added amount of data going forward!  I only realized it when the next period bill showed up.  When I tried to reach @Fido, the system crashed notwithstanding whether I used the web or their app!  Both suck equally badly.

More importantly, the deleting services utility is hidden.  So, reaching it in the first place was challenging. And, since the interface crashes, I cannot change it. So far, I haven’t heard back from @Fido as to what to do about it.

Turning to payment. You’d think this would be easy. But no! Both on the web and using their app, my efforts seemed to fail. But then I am not sure because I received an alert from Amex, which I was using to pay, that there was a charge from Rogers Wireless (a subsidiary of Rogers Communications which owns both Rogers Wireless and Fido) on Amex!

I’m confused. How can I pay for the services I need and not for the services I cannot seem to turn off? How can I get a simple and straight response from @Fido?  For the moment, I’ll just vent my spleen on this incredibly crappy telecommunication service. And, I’m hoping to use the time stamp on this post to ensure that I don’t have to pay for services I don’t want because @Fido systems suck! @Fido, @RogersWireless, and @RogersCommunications, I’m wondering if you are listening.

  Sep 17, 2018 | Musings



Recent Tweets



Sat, 19 Jan @ 08:04 am

Brits suffer from empire in the mind. https://t.co/dBI5Onp23C

via Twitter for Android
Wed, 16 Jan @ 10:10 pm

What an appropriate virus to strike Amit Shah! https://t.co/RaXrihGKGg

via Twitter for Android
Tue, 15 Jan @ 07:00 pm

Supreme court overrides culture. You an idiot #Modi? Not to forget, triple talaq also culture. Neither ban on women… https://t.co/0PLhPqmxHL

via Twitter for Android
Tue, 15 Jan @ 06:35 am

Disgusting low life. Lock him up and throw away the key! "BBC News - Trump's 'Wounded Knee' tweet over Warren spark… https://t.co/HInus5uiQD

via Twitter for Android
Mon, 14 Jan @ 06:23 pm

Vive la France! Someone needs to reign in such utterly irresponsible practices. "Amazon destroys unsold goods in Fr… https://t.co/pzSWsfKcOf

via Twitter for Android
Wed, 09 Jan @ 11:43 am

Players are not children. They have a right to appear where they choose. BCCI can censure players if they behave ba… https://t.co/TYUlU9jNN8

via Twitter for Android

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