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Amitava Chattopadhyay


Amitava Chattopadhyay
Amitava Chattopadhyay


Hello. Welcome to my musings about the world of branding, marketing and innovation. Apart from my research and publications in the field—case studies, journals, and articles / interviews in popular media—you will find here my opinionated commentary on related themes from around the world, especially about brands from emerging markets trying to make it in the big bad world of multinational competition.

In the Media

Coverage at MBN: Market Business News

  Jan 16, 2019

Busy people more likely to make healthier choices, study found

People who perceive themselves as busy are more likely to make healthier choices, a new study has shown. Although we complain about being too busy in today’s fast-moving world, it has some advantages. Individuals who perceive themselves as busy are more likely to delay gratification. They subsequently make decisions that benefit them in the long-term. This is what researchers from the global business school INSEAD, Temple University, and HKUST have found.

Regarding the choices we make every day, Amitava Chattopadhyay said:

“Every day, we make many decisions that involve choosing between our immediate and future well-being. For instance, do we go to the gym after work, or do we just go home to relax in front of the television?”




Recent Coverage

 

@Fido SUCKS!

For the past two months, I’ve had a @Fido account and it is driving me crazy. Don’t get me wrong.  The service works.  It’s when you need customer service that the proverbial shit hits the fan. Online, it’s easy to add services. I’ve found it impossible to remove them, however, when no longer needed. This enables @Fido to bill me, and I assume numerous other @Fido customers, for unneeded and unwanted services.

Here is what happened. During the first month, I needed extra data on top of my plan.  I added 3 GB data for $30. @Fido decided to keep billing me for the added amount of data going forward!  I only realized it when the next period bill showed up.  When I tried to reach @Fido, the system crashed notwithstanding whether I used the web or their app!  Both suck equally badly.

More importantly, the deleting services utility is hidden.  So, reaching it in the first place was challenging. And, since the interface crashes, I cannot change it. So far, I haven’t heard back from @Fido as to what to do about it.

Turning to payment. You’d think this would be easy. But no! Both on the web and using their app, my efforts seemed to fail. But then I am not sure because I received an alert from Amex, which I was using to pay, that there was a charge from Rogers Wireless (a subsidiary of Rogers Communications which owns both Rogers Wireless and Fido) on Amex!

I’m confused. How can I pay for the services I need and not for the services I cannot seem to turn off? How can I get a simple and straight response from @Fido?  For the moment, I’ll just vent my spleen on this incredibly crappy telecommunication service. And, I’m hoping to use the time stamp on this post to ensure that I don’t have to pay for services I don’t want because @Fido systems suck! @Fido, @RogersWireless, and @RogersCommunications, I’m wondering if you are listening.

  Sep 17, 2018 | Musings



Recent Tweets



Tue, 16 Apr @ 03:20 pm

This is a terrific move. Stops the exploitation that has become rampant. Hope other countries follow the lead."EU l… https://t.co/UybQzPhTWd

via Twitter for Android
Tue, 16 Apr @ 01:58 pm

Lack of common decency. Forget humanity. https://t.co/05lRCM1IvR

via Twitter for Android
Mon, 15 Apr @ 08:06 pm

So, so sad! A building synonymous with Paris destroyed! https://t.co/NdDXOuEUGH

via Twitter for Android
Mon, 15 Apr @ 02:41 pm

Stuck in a time warp. To think someone should control one's wife or the congregation shows a medieval mindset. "Rus… https://t.co/kWosTxmKou

via Twitter for Android
Sun, 14 Apr @ 04:10 pm

RACISTS like @realDonaldTrump and others in the woodwork of the American establishment on full display. Glad I don'… https://t.co/xgMwFg73hQ

via Twitter for Android
Fri, 12 Apr @ 09:25 pm

It's just about visibility at the cost of the public. https://t.co/RQXrlywTYe

via Twitter for Android

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