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Amitava Chattopadhyay


Amitava Chattopadhyay
Amitava Chattopadhyay


Hello. Welcome to my musings about the world of branding, marketing and innovation. Apart from my research and publications in the field—case studies, journals, and articles / interviews in popular media—you will find here my opinionated commentary on related themes from around the world, especially about brands from emerging markets trying to make it in the big bad world of multinational competition.

In the Media

Coverage at Entrepreneur India

  Dec 28, 2017

If You Want to Get Funded on Kickstarter, Research Says to Avoid These Tactics

On the surface, the growth of crowdfunding has been phenomenal. Since its inception in 2009, projects listed on Kickstarter have raised $3.3 billion. Over 133,000 projects have become successfully funded. This has led many to claim that crowdfunding can democratize product innovation and access to capital by allowing small entrepreneurs, who lack access to resources, to find funding and markets.

The World Bank is upbeat. It estimates the crowdfunding market will reach $90 billion annually by 2025. That's roughly 1.8 times the size of the global venture capital industry today.
But, similar to the age-old adage that most startups fail, most Kickstarter projects also fail to get fully funded. Because Kickstarter is "all or nothing," projects need to meet their funding goal before pledges are unlocked to the project founder. But, only about 36 percent of projects make it. In many cases, those that don't make it across the line do raise some interest, but not enough to become projects. This is not too different from what happens in the venture capital world. According to research by CB Insights, just over 70 percent of startups stall at some point in the VC process and fail to exit or raise follow-on funding.

Kickstarter is often seen as a haven for innovators as it allows them to circumvent hard-nosed bankers, VCs and risk-averse traditional lenders. But, it looks like the crowd could be as skeptical as the average venture capital firm.




Recent Coverage

 

@Fido SUCKS!

For the past two months, I’ve had a @Fido account and it is driving me crazy. Don’t get me wrong.  The service works.  It’s when you need customer service that the proverbial shit hits the fan. Online, it’s easy to add services. I’ve found it impossible to remove them, however, when no longer needed. This enables @Fido to bill me, and I assume numerous other @Fido customers, for unneeded and unwanted services.

Here is what happened. During the first month, I needed extra data on top of my plan.  I added 3 GB data for $30. @Fido decided to keep billing me for the added amount of data going forward!  I only realized it when the next period bill showed up.  When I tried to reach @Fido, the system crashed notwithstanding whether I used the web or their app!  Both suck equally badly.

More importantly, the deleting services utility is hidden.  So, reaching it in the first place was challenging. And, since the interface crashes, I cannot change it. So far, I haven’t heard back from @Fido as to what to do about it.

Turning to payment. You’d think this would be easy. But no! Both on the web and using their app, my efforts seemed to fail. But then I am not sure because I received an alert from Amex, which I was using to pay, that there was a charge from Rogers Wireless (a subsidiary of Rogers Communications which owns both Rogers Wireless and Fido) on Amex!

I’m confused. How can I pay for the services I need and not for the services I cannot seem to turn off? How can I get a simple and straight response from @Fido?  For the moment, I’ll just vent my spleen on this incredibly crappy telecommunication service. And, I’m hoping to use the time stamp on this post to ensure that I don’t have to pay for services I don’t want because @Fido systems suck! @Fido, @RogersWireless, and @RogersCommunications, I’m wondering if you are listening.

  Sep 17, 2018 | Musings



Recent Tweets



Sat, 29 Sep @ 04:28 pm

San Juan del Sur, Nicaragua https://t.co/yT4QfgF2Ly

via Instagram
Wed, 19 Sep @ 02:21 am

Sounds like a third world wannabe democracy! The new avatar of the USA!"Christine Blasey Ford: Kavanaugh accuser 'f… https://t.co/1MfXbtDiyU

via Hootsuite Inc.
Mon, 17 Sep @ 06:30 pm

From @amitavachats: @Fido SUCKS! https://t.co/V0fhBNX3c8

via Twitter Web Client
Sun, 16 Sep @ 06:41 pm

Cracks already! Before even serious campaigning! Shaping up like the Janata Dal against Mrs. Gandhi 40 years ago! "… https://t.co/JHxQzn3NQL

via Hootsuite Inc.
Sat, 15 Sep @ 01:34 am

@golfmangosierra Mine works most of the time!😁

via Twitter Lite
Mon, 10 Sep @ 05:58 pm

Scary! "Man arrested after breakfast with woman in Saudi Arabia" https://t.co/Ue5RqAGEjH

via Hootsuite Inc.

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