Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Amitava

THE NEW EMERGING MARKET MULTINATIONALS

Amitava Chattopadhyay

Rajeev Batra

Aysegul Ozsomer

 

BUY FROM:

From smart phones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, high-quality products-rather than with poorly produced products sold under others’ brand names. How have these small, under-resourced businesses come so far so quickly? And what can we learn from their strategies and tactics?

We conducted an indepth study of 39 “EMNCs” (Emerging Market Multinationals), for over 48 months, speaking to 500 people, the culmination of which is this book published by McGraw Hill.

Book Authors: Amitava, Rajeev, Afsegul

BOOK SITE


Recent Tweets



Thu, 01 Dec @ 07:54 am

@MaryLTrump More disrespect would be even better. He should be locked up. Nothing but a fraud.

via Twitter for Android
Thu, 01 Dec @ 07:53 am

RT @MaryLTrump: The disrespect being shown to Donald by Georgia Republicans is beyond the pale. Let the man campaign for the other most inc…

via Twitter for Android
Fri, 25 Nov @ 06:17 pm

Couldn't resist a walk in the forest this afternoon. It was perfect. Cold, but not too cold, and the forest bathed… https://t.co/99pT2hSt7M

via Instagram
Thu, 24 Nov @ 09:51 pm

No problem. It's his story. Make it up & public who wants to hear of glory will lap it up. Will keep BJP in power l… https://t.co/2oRFKG6EDc

via Twitter for Android
Wed, 23 Nov @ 05:24 pm

Goldman says growth 5.9%, Niti Aayog 7%. #GautamAdani: India $30tr economy by 2050. #MukeshAmbani says $40tr! Is th… https://t.co/jKEzwdwyxq

via Twitter for Android
Sat, 19 Nov @ 04:08 pm

1$tr/yr! Math doesn't add up when we look @ GDP growth. Require growing at 2X current rate. Likely hot air from a… https://t.co/kRCxvjfRSV

via Twitter for Android

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava