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Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Jan 7, 2015

Four Lessons for Turning Around Declining Business

The movie theater business offers insights as to how firms can find new opportunities for turning around dying businesses by understanding consumers and their needs better. For movie theatres in the U.S. and Western Europe, viewership peaked in the late 1940s and has since slid by 80 percent or more, depending on the market. Television…

Aug 1, 2014

Logos Mean More than You Think

It is shocking that companies do not seem to recognise the profound influence logos can have. Airbnb, the home rental service and latest darling of Silicon Valley, launched a new logo in mid-July to much fanfare. As part of a rebranding campaign, the new logo was named Bélo and was said to signify people, places…


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