BYD

Study consumers in emerging markets…study firms in emerging markets

The key to successful entry into emerging markets lies in learning about customers in the field through experience. To compete against brands from emerging economies that will come to the fore in the future, it is necessary to learn “emerging market style” strategies. We met Prof. Amitava Chattopadhyay, who has studied firms from emerging markets for more than ten years, and learned those strategies from him.

What Indian companies can learn from their Chinese rivals

As the founder of the modern Chinese economy, Deng Xiaoping once observed that “No matter if it is a white cat or a black cat; as long as it can catch mice, it is a good cat.”, meaning that one cannot be philosophically wedded to ways of doing things. Deng also used a quote originally coined by Mao Zedong, noting that one must “seek truth from facts”.

The willingness to experiment and think beyond urban markets has helped Chinese companies scale up.

These quotes heralded his efforts to create the so-called “socialist market economy” of China as clearly the economic model under Mao had failed to deliver the economic progress the country wanted. Deng’s pioneering efforts unleashed the Chinese economy, generating decades of double-digit growth that has now catapulted China to being the largest economy in the world. This dramatic growth has spurred the rise of giant corporations like Lenovo, Haier, Huawei, Mindray, TCL, BYD, and many others in a span of a couple of decades.

What can Indian businesses learn from the Chinese experience?

When Innovation Stalls

“Chinese battery and car maker BYD changed the game with process improvements that enabled agility in a rapidly growing environment, but new capabilities are needed to take it further.”

BYD in INSEAD Knowledge

If you’ve been to Los Angeles lately, you may have come across an electric car whizzing by. California seems to have become the default location of environmentally friendly automobiles. Later this year you may also spot an electric bus trundling around the city. What might surprise you even more than that sight is that it will most likely be a bus manufactured by BYD of China.

BYD (Build Your Dreams): Journey to Green Dreams

The case describes the history of BYD and its entry in to batteries and then automotives, and the innovations that drove the competitive advantage of the business. BYD entered the automotive industry hoping to leverage its capabilities in batteries. However, it is struggling and in a downward spiral. What should it do?

BYD

Study consumers in emerging markets…study firms in emerging markets

What Indian companies can learn from their Chinese rivals

When Innovation Stalls

BYD (Build Your Dreams): Journey to Green Dreams

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