Been at a friend’s daughter’s wedding these past couple of days and each evening there has been music and dancing.  What surprised me was the fact that the dance floor was crowded by 40 and 50 something year-olds and not the 20 and 30 something year-olds who were in attendance.

This made me think that there is perhaps a niche for a club catering to those of us in our 40s and 50s, playing the music that we grew up with—The Beatles, Doors, Pink Floyd, Eagles, Fleetwood Mac, and the like.

A friend at the event to whom I mentioned this said that he knew someone who owned clubs and claimed that we older guys and gals did not spend as much money on drinks at the clubs.

This, however, could simply be a chicken or egg problem. You cannot expect to cater to 20 and 30 year old club goers and expect the 40 and 50 year olds, who might on occasion go there for the want of a better place to go, to spend a lot of their money. There just isn’t that desire to hang there and party when the music and ambiance doesn’t speak to you.

If a club explicitly catered to our age group, perhaps we would like to hang at the club and drop our cash. Clearly, compared to the 20 and 30 something year-olds, our disposable income is significantly higher.   Moreover, such a club would be distinct and differentiated, since the majority of clubs target the younger crowd. This is likely to draw in the older party animals and build a loyal following.

So, I believe, it’s just a matter of getting the value proposition right for us “oldies”. Think about it. Perhaps there is an idea here for a club that’s waiting to happen!