The second part of the interview with INSEAD Professor Amitava Chattopadhyay, on the management approach and latest trends of EMNCs defying the common wisdom.
This time the discussion explores what is missing in Japanese companies.

INSEAD Knowledge is a monthly online publication showcasing — in video and in written articles — the latest research, global business trends and thought leadership from INSEAD, the business school for the world. In this interview with Prof. Amitava Chattopadhyay, we present fresh viewpoints and ideas about the exciting world of brands from emerging markets, also known as EMNCs.