Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Monica Wadhwa

Busy people more likely to make healthier choices, study found

People who perceive themselves as busy are more likely to make healthier choices, a new study has shown. Although we complain about being too busy in today’s fast-moving world, it has some advantages. Individuals who perceive themselves as busy are more likely to delay gratification. They subsequently make decisions that benefit them in the long-term. This is what researchers from the global business school INSEAD, Temple University, and HKUST have found.

Regarding the choices we make every day, Amitava Chattopadhyay said:

“Every day, we make many decisions that involve choosing between our immediate and future well-being. For instance, do we go to the gym after work, or do we just go home to relax in front of the television?”

Why Busy is Less Indulging

An increasing number of consumers, in recent times, have reported feeling busier than ever. The current research examines how the subjective perception of busyness—which is referred to as a busy mindset in the current research —impacts consumers’ decision-making. Building on different streams of research in sociology and self-view, the current research proposes that a busy mindset bolsters people’s sense of self-importance, which, in turn, can increase self-control. Thus, a busy mindset is predicted to facilitate people’s ability to exert self-control. Seven studies, including a field study, provide support for this busy mindset hypothesis across various self-control domains. Findings from these studies provide support for the underlying process related to self-importance in multiple ways, while also addressing alternative accounts related to stress and the desire for productivity. Finally, findings from the current research delineate important managerially relevant boundary conditions for the proposed busy mindset effect.


Recent Tweets



Wed, 13 Feb @ 02:51 pm

What is there to be sad about? I grew up celebrating Christmas, Id, Diwali,... with friends who included Hindus, Mu… https://t.co/4mNDQX7595

via Twitter for Android
Tue, 12 Feb @ 04:34 pm

Next in line. @ Agua Clara Locks https://t.co/wDE91snmCV

via Instagram
Tue, 12 Feb @ 04:20 pm

At Agua Clara, Panama Canal. https://t.co/fUpmZTcTCz

via Instagram
Tue, 12 Feb @ 02:51 pm

Our car getting loaded on to a container at Colon, Panama, en route to Cartagena. @ Colon, Panama https://t.co/udr14IEKfH

via Instagram
Tue, 12 Feb @ 10:32 am

The science might finally nudge the government to make the sensible move! "How India's single time zone is hurting… https://t.co/TnAY4Z78on

via Twitter for Android
Sun, 10 Feb @ 10:45 pm

Panama City. https://t.co/cId1JkIOT8

via Instagram

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava