Skip to Navigation

Amitava Chattopadhyay

Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay

profitable growth

How Your Firm Can Reignite Sales Growth

When Steve Jobs returned to Apple in 1997, the company’s annual losses were in excess of US$1 billion.  Bankruptcy loomed on the short-term horizon. One of Jobs’ first moves was to hire an ad agency to help him rebuild the brand’s status. It resulted in the famous “Think Different” campaign.

At the campaign launch, Jobs told the audience that to him, marketing was about values. “It’s a very noisy world,” he said. “We have to be really clear on what we want people to know about us.” Apple wouldn’t achieve much by talking about “speeds and feeds” or “bits and mega-hertz”.

Indeed, the campaign focused on iconic personalities of the 20th century. The implication, cleverly pointed out by Jobs, was this: If these inspirational figures had been born in the computer age, each and every one of them would have been Mac users. With its universal resonance, “Think Different” ushered the long-awaited return of Apple to profitability.

A brand beset with myriad problems

During the same period, a merger saw the birth of Diageo, the world’s biggest player in the alcoholic beverage market and the seventh largest food and beverage (F&B) company. As the merger benefits were slow to materialise, management was soon under pressure to revive sales of its Scotch whisky Johnnie Walker, the crown jewel in the company’s portfolio.

Six Lessons for Setting Your Business on a Growth Trajectory

The refrain I often here among practitioners is that they are facing declining growth, ever increasing competition, and loss of pricing power and thus margin. Is this inevitable in the world of business today, or is there a way that businesses can recharge growth and regain margins? Below are three case studies of companies that have successfully recharged profitable growth and there is a remarkable commonality in their paths to success. We first report the case studies and then draw out the lessons for recharging profitable growth in your business.

Recent Tweets

Tue, 21 May @ 03:36 am

As an Indian, I find this effort to disenfranchise people reprehensible. Sadly, it seems, my country folk don't sha…

via Twitter for Android
Mon, 20 May @ 02:34 pm

The night sky from our hotel at San Pedro de Atacama. Take a look at the Milky Way. Can you identify any constellat…

via Instagram
Sun, 19 May @ 05:19 pm

A vicuna surveying its domain. We're at just under 4000 meters here in the Atacama.

via Instagram
Sun, 19 May @ 04:58 pm

Rhea, the flightless bird of South America in the Atacama.

via Instagram
Sat, 18 May @ 07:19 pm

If #BJP doesn't boot this despicable individual out of the party, #BJPiscomplicitinterrorism. This is not the India…

via Twitter for Android
Fri, 17 May @ 03:13 am

RT @AOC: Abortion bans aren’t just about controlling women’s bodies.They’re about controlling women’s sexuality. Owning women.From limi…

via Twitter for Android

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava