Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Rural Poor

Aarong: Social Enterprise for Bangladesh’s Rural Poor

 

Aarong, the retail arm of BRAC, a non-profit development organization based in Bangladesh, was created in 1978 to provide employment, income generation and social development opportunities for underprivileged women through the revival and promotion of Bangladeshi handicrafts. Profits from Aarong were used to extend such opportunities to more low-income producers and to cross-subsidize BRAC programmes for the poor. In 30 years, from a single shop, Aarong had grown into one of Bangladesh’s biggest retail chains. Its products ranged from clothing, household items, gifts and fashion accessories to children’s toys. The competition, however, was intensifying, both from local retailers in individual categories as well as foreign players, such as from India. How could Aarong compete in a global market? How could it leverage the brand, improve quality to match machine-made consistency, and keep prices competitive, while maintaining its social mission?


Recent Tweets



Sat, 06 Aug @ 04:41 pm

Perfect summer day in Hautvillers tasting champagne! https://t.co/YVf4uFmCZR

via Twitter for Android
Sat, 06 Aug @ 09:18 am

Very happy! This m#$%er fu#$%÷r made money exploiting the pain of families. He is a despicable monster. #AlexJoneshttps://t.co/YiNZuC6NXL

via Twitter for Android
Fri, 05 Aug @ 09:41 am

#XiJinping_Pres neutered old pooch dry humping in frustration! 😀 "China sanctions Nancy Pelosi over Taiwan visit, s… https://t.co/VSBsoRMP9G

via Twitter for Android
Thu, 04 Aug @ 10:21 pm

#Xi and #China behaving like a neutered dog humping! Futile, empty posturing. "China fires missiles near Taiwan aft… https://t.co/Hv07i04mzE

via Twitter for Android
Sat, 30 Jul @ 07:09 pm

Soon all intellectual activity will be banned and we will have prescribed readings and opinions. No room for discus… https://t.co/t1AGth5I0N

via Twitter for Android
Fri, 29 Jul @ 08:13 pm

Amazing how robotic humans are. Never questioning social mores. Need a prime minister to give permission for a blin… https://t.co/m0Q0UeRR4A

via Twitter for Android

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava