Marketing Mania Talks: Episode 2–Talk with Amitava Chattopadhyay
Marketing Mania series talking to business leaders, marketing gurus, trend setters, experts in different areas of practice and knowledge.
Marketing Mania series talking to business leaders, marketing gurus, trend setters, experts in different areas of practice and knowledge.
The key to successful entry into emerging markets lies in learning about customers in the field through experience. To compete against brands from emerging economies that will come to the fore in the future, it is necessary to learn “emerging market style” strategies. We met Prof. Amitava Chattopadhyay, who has studied firms from emerging markets for more than ten years, and learned those strategies from him.
According to INSEAD Professor Amitava Chattopadhyay, an expert of the leading-edge trend of game-changing EMNCs, emerging markets are a gold mine of innovations. MNCs need to deep-dive into local customers for truly understanding them, which is a tough challenge for Japanese companies both in and outside emerging markets.
The second part of the interview with INSEAD Professor Amitava Chattopadhyay, on the management approach and latest trends of EMNCs defying the common wisdom.
This time the discussion explores what is missing in Japanese companies.
Completely moronic request by a moron who has been given power by still another moron who was elrcted by??? "Kennedy’s Lawyer Has Asked the F.D.A. to Revoke Approval of the Polio Vaccine"
Uh Oh! Will #PMMODI throw #GAUTAMADANI under the bus? US too important to mess with. "Gautam Adani charged in US over alleged $250mn bribery scheme" via @FT
Hello #Modi, what now? Not so easy when US gets into the game! "U.S. Charges Indian Official in New York Assassination Plot"
Two of a kind. Sadly, no surprise. "Live news: Donald Trump says he will meet India’s Narendra Modi next week" via @FT
#SkyTeamLounge at Vancouver. The sheer incompetence of screening this morning left me flabbergasted! 10 minutes of fiddling with each passenger's boarding card to check them in. Seriously, this is 2024! Should be smooth and automated. Given long queue, we never made it!