Marketing Mania Talks: Episode 2–Talk with Amitava Chattopadhyay
Marketing Mania series talking to business leaders, marketing gurus, trend setters, experts in different areas of practice and knowledge.
Marketing Mania series talking to business leaders, marketing gurus, trend setters, experts in different areas of practice and knowledge.
The key to successful entry into emerging markets lies in learning about customers in the field through experience. To compete against brands from emerging economies that will come to the fore in the future, it is necessary to learn “emerging market style” strategies. We met Prof. Amitava Chattopadhyay, who has studied firms from emerging markets for more than ten years, and learned those strategies from him.
According to INSEAD Professor Amitava Chattopadhyay, an expert of the leading-edge trend of game-changing EMNCs, emerging markets are a gold mine of innovations. MNCs need to deep-dive into local customers for truly understanding them, which is a tough challenge for Japanese companies both in and outside emerging markets.
The second part of the interview with INSEAD Professor Amitava Chattopadhyay, on the management approach and latest trends of EMNCs defying the common wisdom.
This time the discussion explores what is missing in Japanese companies.
Well put! My sentiment exactly. Spineless #Indigo. https://t.co/7CRiLKtToU
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#HimantaBiswaSarma is a funny guy. Hasn't heard of #iamSRK. Must be he lives on another planet or he neither sees n… https://t.co/3U3TfXFRsF
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So, a HC judge now knows more than the Supreme Court judges? How pathetic of #KirenRijiju; clearly desperate. "Kire… https://t.co/MQJQQWducJ
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@airvistara It would have been nice if you or someone had done something. Turns out, I was eligible to 20kg due to… https://t.co/8Pul8SvMEl
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@airvistara Fix it with airport people. Not that hard if the company is honest.
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@airvistara I call that theft, given my bad experience. Expect more tweets.
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