Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


INSEAD Market Entry Strategy for India (MESI)

India represents the most extraordinary possibilities as a market – with over one billion consumers and a huge number of fast growing businesses. Although the rate of growth has recently slowed, India’s economy has expanded by more than 8% per annum for much of the past decade and the forecasts are still strong. At the same time, in the developed world, growth has slowed to a trickle, setting India on a trajectory to overtake the US and become the 2nd largest economy in the world by 2050 (on a PPP adjusted basis). India thus cannot be ignored when formulating a global strategy.

Yet, doing business in India poses unique challenges: 70% of India’s population is spread across over half a million villages and individual incomes are low. There are 22 official languages, political complexities and numerous regulatory and cultural barriers. So, how does an outsider tap the potential of this vast new market? How can a non-Indian business learn the rules of this intricate game?

INSEAD is offering a unique 6-day programme, Market Entry Strategy for India, to help you do just that. With its long experience in Asia, it is the only premier business school with a permanent campus on the continent. INSEAD faculty members have developed a unique research-based perspective on strategy for India and other emerging markets. Only INSEAD can offer a programme of this kind – combining world-class teaching with experiential knowledge gained through a field visit to India.

Key Benefits

  • Shorten your learning curve – so that your business is operational in India from day one
  • Turn your international strategy into your competitive advantage
  • See your products and services through the eyes of the Indian consumer
  • Gain local knowledge of the Indian business landscape through visits to a wide range of companies
  Jul 19, 2014 | Teaching




THEMES


SHARE

 


 


Recent Tweets



Sat, 14 Dec @ 01:08 am

Completely moronic request by a moron who has been given power by still another moron who was elrcted by??? "Kennedy’s Lawyer Has Asked the F.D.A. to Revoke Approval of the Polio Vaccine"

Thu, 21 Nov @ 01:13 am

Uh Oh! Will #PMMODI throw #GAUTAMADANI under the bus? US too important to mess with. "Gautam Adani charged in US over alleged $250mn bribery scheme" via @FT

Fri, 18 Oct @ 03:39 am

Hello #Modi, what now? Not so easy when US gets into the game! "U.S. Charges Indian Official in New York Assassination Plot"

Sun, 22 Sep @ 04:05 pm

Brought down a peg or two, ey, #ElonMusk? "Elon Musk complies with Brazilian court’s legal demands for X" via @FT

Wed, 18 Sep @ 02:39 am

Two of a kind. Sadly, no surprise. "Live news: Donald Trump says he will meet India’s Narendra Modi next week" via @FT

Sat, 14 Sep @ 08:14 pm

#SkyTeamLounge at Vancouver. The sheer incompetence of screening this morning left me flabbergasted! 10 minutes of fiddling with each passenger's boarding card to check them in. Seriously, this is 2024! Should be smooth and automated. Given long queue, we never made it!


  Close AboutPapersCasesBooksTeachingMusingsMediaGalleryAsk Amitava