INSEAD Market Entry Strategy for India (MESI)
India represents the most extraordinary possibilities as a market – with over one billion consumers and a huge number of fast growing businesses. Although the rate of growth has recently slowed, India’s economy has expanded by more than 8% per annum for much of the past decade and the forecasts are still strong. At the same time, in the developed world, growth has slowed to a trickle, setting India on a trajectory to overtake the US and become the 2nd largest economy in the world by 2050 (on a PPP adjusted basis). India thus cannot be ignored when formulating a global strategy.
Yet, doing business in India poses unique challenges: 70% of India’s population is spread across over half a million villages and individual incomes are low. There are 22 official languages, political complexities and numerous regulatory and cultural barriers. So, how does an outsider tap the potential of this vast new market? How can a non-Indian business learn the rules of this intricate game?
INSEAD is offering a unique 6-day programme, Market Entry Strategy for India, to help you do just that. With its long experience in Asia, it is the only premier business school with a permanent campus on the continent. INSEAD faculty members have developed a unique research-based perspective on strategy for India and other emerging markets. Only INSEAD can offer a programme of this kind – combining world-class teaching with experiential knowledge gained through a field visit to India.
Key Benefits
- Shorten your learning curve – so that your business is operational in India from day one
- Turn your international strategy into your competitive advantage
- See your products and services through the eyes of the Indian consumer
- Gain local knowledge of the Indian business landscape through visits to a wide range of companies