Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


BOOK CHAPTERS

Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid

Amitava Chattopadhyay

Estimates suggest that four to five billion people live in poverty. Businesses engage with the base of the pyramid (BOP), typically through corporate social responsibility (CSR) efforts. Such efforts are laudable but are limited by their budgets. An alternative model would be to engage with the BOP as a sustainable business opportunity. The BOP can be customers as has been shown through the work of Unilever. The BOP also often own assets, such as small parcels of land or a few head of livestock. Likewise, the BOP has skills and labour. These can be sustainably leveraged to the betterment of the BOP. In this paper, I describe three initiatives that are profitably engaging with the poor as customers, providers of labour and providers of raw materials, while at the same time helping the target group lead better lives. Abstracting from these initiatives, I offer a framework for building profitable businesses at the BOP.



Download PDF



Or, get the book at:



 

  Jan 16, 2019



Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth

Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth by Atul Parvatiyar and Rajendra Sisodia

Pages 95 – 105

Publisher Sage Publications Pvt. Ltd: New Delhi

Year 2019



SHARE

 


Thoughts?

 


Recent Tweets



Thu, 12 May @ 04:20 pm

Wonderful! Let this be a beacon for the rest of the country to follow!"Two villages in Maharashtra ban rituals of w… https://t.co/yCjw5nIKTo

via Twitter for Android
Thu, 12 May @ 07:51 am

I congratulate Ms. Ratna R. Banerjee for returning the award. It's ridiculous how award bodies in India suck up to… https://t.co/WNguF5lYGl

via Twitter for Android
Sat, 07 May @ 11:21 am

Love this satirical piece! "The future is Sanskrit" And why not! https://t.co/q5oWzGJDWC

via Twitter for Android
Thu, 28 Apr @ 02:34 pm

You keep saying it, but nothing changes. Simply put, you don't really care about your passengers and employees.… https://t.co/L1qpxXlwag

via Twitter for Android
Thu, 28 Apr @ 02:16 pm

Another maskless joker on #Indigo 6E 676! When will people learn to follow rules? @PmModi @AmitShahOffice And… https://t.co/gu3Kh5Tsu8

via Twitter for Android
Tue, 26 Apr @ 05:07 pm

Since not obeying mask laws are punishable, use the law. Call the police. Announcements are not enough if they are… https://t.co/aySYAOEApY

via Twitter for Android

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava