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Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


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Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid

Amitava Chattopadhyay

Estimates suggest that four to five billion people live in poverty. Businesses engage with the base of the pyramid (BOP), typically through corporate social responsibility (CSR) efforts. Such efforts are laudable but are limited by their budgets. An alternative model would be to engage with the BOP as a sustainable business opportunity. The BOP can be customers as has been shown through the work of Unilever. The BOP also often own assets, such as small parcels of land or a few head of livestock. Likewise, the BOP has skills and labour. These can be sustainably leveraged to the betterment of the BOP. In this paper, I describe three initiatives that are profitably engaging with the poor as customers, providers of labour and providers of raw materials, while at the same time helping the target group lead better lives. Abstracting from these initiatives, I offer a framework for building profitable businesses at the BOP.



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  Jan 16, 2019



Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth

Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth by Atul Parvatiyar and Rajendra Sisodia

Pages 95 – 105

Publisher Sage Publications Pvt. Ltd: New Delhi

Year 2019



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