Question by Olusegun Adu on Apr 18, 2014
Q. Looking to the future, what are the key focus areas for India's EMNCs looking to expand globally?
Your question, interestingly, is very similar to the one I answered yesterday about domestic Canadian companies should think about internationalizing. Your question is asking what should Indian EMNCs do to become global players? They should avoid the temptation to over reach, not stay still, and plan for the future taking a long view. These are the three prescriptive suggestions that we distil from the research we report in our book The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. The suggestion for domestic Canadian and Indian companies is the same because businesses from both these countries are typically challenger businesses, but for a few Canadian exceptions like Adobe and Bombardier.