Department stores and disappearing shoppers
Cheap shopping online and overseas eat into department store sales. But stores also need to make shopping enjoyable.
  			
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Cheap shopping online and overseas eat into department store sales. But stores also need to make shopping enjoyable.
  			
  			   Amitava Chattopadhyay
   branding
   Centrepoint
   Consumer Experience
   INSEAD
   Isetan
   Metro Holdings
   NTU
   NUS
   Plaza Singapura
   Retailing
   Singapore
   Takashimaya
   Tangs
   Wisma Atria
  		    
        
        
  		  
When building a brand it’s the experience that matters