Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Transforming a Supply Chain Into a Social Enterprise

INSEAD Knowledge

For conventional, profit-seeking companies, moving into social impact carries huge contradictions. An ad hoc, small-scale initiative is an inexpensive way to do a bit of good and receive a nice warm glow in the process. But any attempt to achieve more serious impact through scaling the initiative will likely trigger awkward discussions about how much that warm glow is worth to the firm. Thus, the ceiling remains low on social impact unless it can be justified in “win-win” terms. Needless to say, this is no easy feat.

My recently published case study[1] about Swedish oils and fats producer AAK’s “Kolo Nafaso” programme in West Africa describes how one company redefined “win-win” by creating a sustainable and scalable shea butter supply chain. In so doing, AAK was able to use business as a tool for maximising social impact, creating ripple effects with strongly positive implications for the firm’s most important stakeholder relationships and future activities in the region.


Coverage at INSEAD Knowledge

Read On


  Nov 8, 2020 | In the Media




THEMES

 
 
 
 
 
 
 
 
 

SHARE




PREV


NEXT


Thoughts?

 


Recent Tweets



Tue, 04 May @ 03:31 pm

Another nail in the coffin of the #fakeyogi and #bjp4india. "Uttar Pradesh panchayat polls | Samajwadi Party, Bhara… https://t.co/tVK0zSYRYH

via Hootsuite Inc.
Tue, 04 May @ 12:08 am

The #dog who promoted violence a fortnight ago is now saying it's unfortunate. It is unfortunate, but a less violen… https://t.co/dLW1Q76Aty

via Hootsuite Inc.
Sat, 01 May @ 04:05 am

#bjp4india achievements. #rememberwhenyouvote https://t.co/nMFFqVdKHV

via Hootsuite Inc.
Sat, 01 May @ 02:35 am

Oops, now #fakeyogi Adityanath being accused of spreading #fakenews by own party. Remember avoidable catastrophe c… https://t.co/9pWwuKJDM3

via Hootsuite Inc.
Wed, 28 Apr @ 02:09 am

Amazing. People actually pay school that believes in bogus, unscientific claims to educate their children. Stupidit… https://t.co/JnvKF0Yl7u

via Hootsuite Inc.

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava