Bravo Hyundai!
Following the failure of the US Congress to reach an agreement on the debt ceiling and keep all government services open, many federal employees are on furlough, which essentially means that they are on unpaid leave. In a masterful show of empathy, Hyundai has offered all federal employees affected a deferment in their car payments. Because Hyundai acted promptly and in a relevant manner it will endear itself to many Americans, building its brand and cementing a loyal relationship with many millions of consumers. Bravo Hyundai!