Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Bangladesh Brand Forum Interview

Bangladesh Brand Forum

The book discusses the challenges faced by Emerging Market Multinationals (EMNCs) and their clever “competing from below” strategies”. It is based on an in-depth study of 39 EMNCs which includes personal interviews of senior executives and research into their challenges, strategies, tactics and results. The objective of this book is two-fold: First, to give aspiring EMNCs guidance in developing their own businesses and brand building strategies and second, to enable the established or triad-based MNCs to proactively respond to the threats and challenges these EMNCs pose.

 




Read On


  Jul 2, 2012 | In the Media





SHARE




PREV


NEXT


Thoughts?

 


Recent Tweets



Tue, 17 Mar @ 02:32 am

One more nail in the coffin of the justice system. Supreme Court justices shouldn't have political roles after reti… https://t.co/N68JpRy2Vj

via Twitter for Android
Wed, 11 Mar @ 07:12 am

I so hope the initiative succeeds! "Climate change: New rules could spell end of 'throwaway culture'"https://t.co/cSdHYmNQzS

via Twitter for Android
Tue, 10 Mar @ 07:45 am

How true! "Coronavirus: A problem unlike anything else Trump has faced"https://t.co/s0IOGObVhX

via Twitter for Android
Fri, 06 Mar @ 12:34 pm

Just when it seems that all the news is bleak, a story like this reminds us that most people are good and the riote… https://t.co/aJneEElrqA

via Twitter for Android
Fri, 06 Mar @ 12:17 am

It's entirely true. What is frightening is that a significant group of my #IIMA classmates worship the #BJP. Sad fo… https://t.co/0gpSSzSxtg

via Twitter for Android
Tue, 18 Feb @ 03:29 pm

And this backward fake godman will be reborn as? Choices are a) cockroach, b) slugs, c) dung beetle. "Menstruating… https://t.co/in5i2bu9N8

via Twitter for Android

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava