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Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Bangladesh Brand Forum Interview

Bangladesh Brand Forum

The book discusses the challenges faced by Emerging Market Multinationals (EMNCs) and their clever “competing from below” strategies”. It is based on an in-depth study of 39 EMNCs which includes personal interviews of senior executives and research into their challenges, strategies, tactics and results. The objective of this book is two-fold: First, to give aspiring EMNCs guidance in developing their own businesses and brand building strategies and second, to enable the established or triad-based MNCs to proactively respond to the threats and challenges these EMNCs pose.

 




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  Jul 2, 2012 | In the Media





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