Time to Get Down to Business
“On the whole, if I look at the top 50 B-schools, there has been lots of innovation in the curriculum. MBA studies have moved from being almost exclusively classroom-based to include a significant field-based component,” Chattopadhyay says.
INSEAD provides the opportunity for students to visit India or Africa, for example, accompanied by a faculty member with the goal of understanding the local market. Aside from visiting various companies and observing the environment, they receive practical inputs from experts across fields such as legal, supply chain, the economy, and so on.
“The whole idea (of field-based approach) is to highlight the importance of integrated thinking.”
Integrated thinking is not only a challenge among students looking to do MBA, but also for brands and their agency partners; the conversation takes a turn as we dig into Spruce’s signature salad consisting of avocado, corn, dates, goat cheese and almonds with champagne vinaigrette dressing.
Brands still view sales and marketing as being separate as though in watertight compartments.