Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Time to Get Down to Business

Marketing Interactive

“On the whole, if I look at the top 50 B-schools, there has been lots of innovation in the curriculum. MBA studies have moved from being almost exclusively classroom-based to include a significant field-based component,” Chattopadhyay says.

INSEAD provides the opportunity for students to visit India or Africa, for example, accompanied by a faculty member with the goal of understanding the local market. Aside from visiting various companies and observing the environment, they receive practical inputs from experts across fields such as legal, supply chain, the economy, and so on.

“The whole idea (of field-based approach) is to highlight the importance of integrated thinking.”

Integrated thinking is not only a challenge among students looking to do MBA, but also for brands and their agency partners; the conversation takes a turn as we dig into Spruce’s signature salad consisting of avocado, corn, dates, goat cheese and almonds with champagne vinaigrette dressing.

Brands still view sales and marketing as being separate as though in watertight compartments.




Read On


  Jun 18, 2012 | In the Media





SHARE




PREV


NEXT


Thoughts?

 


Recent Tweets



Mon, 12 Feb @ 03:25 pm

More power to you. This is the only way these platforms will take heed! "Unilever threatens to pull ads from Facebo… https://t.co/FvnCvw1Gm8

via Hootsuite
Mon, 12 Feb @ 09:52 am

Earthspired, building a brand for social impact.https://t.co/uiLD4qgwJU

via Hootsuite
Fri, 09 Feb @ 10:09 am

Growing competition for the Darwin Award! "Bangkok woman killed taking selfie on train tracks" https://t.co/mHCMhOPRr0

via Hootsuite
Sun, 21 Jan @ 10:20 am

Biggest idiots become ministers. Sadly, this embarrassment to apes is #HRD minister! hZ6R2BihRNfd93sDGWwbuN.html

via Hootsuite
Sat, 13 Jan @ 09:40 am

Zool @lantern thinks he makes "perfect" lemongrass martinis. They are perfectly horrible. He has no idea of service… https://t.co/va2XyIXyuu

via Hootsuite
Sun, 07 Jan @ 06:45 am

@realdonaldtrump rule #1 of communication, if you have to assert something, it's too late! #Kim already got it righ… https://t.co/8T104kJxbc

via Hootsuite

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava