Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Best Business Books 2012: Strategy

Strategy + Business

In 2005, only 44 of the companies on Fortune’s Global 500 list were from emerging markets. In 2010, there were 113 emerging-market companies on the list, an increase of more than 150 percent. What led to this significant increase in just five years? That’s the question taken up in this year’s best business book on strategy, The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands, by Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer, professors at INSEAD, the University of Michigan, and Koç University in Istanbul, respectively. In a strong field, the book stands out for taking on the important topic of global competition, and presenting original findings in a manner that’s engaging and accessible to practitioners.




Read On


  Nov 27, 2012 | In the Media





SHARE




PREV


NEXT


Thoughts?

 


Recent Tweets



Wed, 18 Dec @ 05:57 am

#PetulantTrump doesn't like hearing the truth that he's nothing but a crook and discovering he's not got dictatoria… https://t.co/2wXA8evhog

via Twitter for Android
Fri, 06 Dec @ 12:47 pm

Without clarity, this is awful. @PMOIndia what are you doing? "Hyderabad case: Police kill suspects in rape and mur… https://t.co/8ZlsTQsvPK

via Twitter for Android
Fri, 06 Dec @ 08:12 am

Very suspicious. Who are they covering up for? "Hyderabad case: Police kill suspects in Indian vet's rape and murde… https://t.co/udJnvLGKYG

via Twitter for Android
Thu, 05 Dec @ 08:21 am

If there isn't swift justice, India should stop calling itself a civilized nation. "Unnao: India woman set on fire… https://t.co/v32VMv6vzP

via Twitter for Android
Wed, 04 Dec @ 12:18 pm

Oh, good. Stupid people will exit the gene pool. "Wearing helmet is now optional in Gujarat cities" https://t.co/DACkFzY6rz

via Twitter for Android
Tue, 03 Dec @ 12:02 pm

Ooh! @realDonaldTrump who is a #FakePresident and unbearably #nasty is wondering why Macron is dishing it back! Wel… https://t.co/1uz7wzVDbu

via Twitter for Android

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava