Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Best Business Books 2012: Strategy

Strategy + Business

In 2005, only 44 of the companies on Fortune’s Global 500 list were from emerging markets. In 2010, there were 113 emerging-market companies on the list, an increase of more than 150 percent. What led to this significant increase in just five years? That’s the question taken up in this year’s best business book on strategy, The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands, by Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer, professors at INSEAD, the University of Michigan, and Koç University in Istanbul, respectively. In a strong field, the book stands out for taking on the important topic of global competition, and presenting original findings in a manner that’s engaging and accessible to practitioners.




Read On


  Nov 27, 2012 | In the Media





SHARE




PREV


NEXT


Thoughts?

 


Recent Tweets



Thu, 21 Mar @ 03:32 pm

Thought provoking! https://t.co/bxVYvrRs8s

via Twitter Web App
Thu, 21 Mar @ 02:02 am

You have to be an idiot or deplorable to vote for #realDonaldTrump! "Patrick Shanahan: Pentagon chief's ties to Boe… https://t.co/ICEQurpanw

via Twitter for Android
Mon, 18 Mar @ 03:53 pm

This is awful. When will the madness stop? When will the Alt Right and the religious fundamentalists be brought und… https://t.co/Z5Bnjqj9gU

via Twitter for Android
Mon, 18 Mar @ 12:04 pm

Sick to exploit a tragedy. "Christchurch shootings: Erdogan criticised for showing NZ video"https://t.co/yZGJvGo1QI

via Twitter for Android
Mon, 18 Mar @ 03:11 am

This is ridiculous. Sheikh Hasina is behaving like an autocrat. Not good for Bangladesh or the region. "Bangladesh… https://t.co/2tM0UpX3oi

via Twitter for Android
Mon, 18 Mar @ 12:28 am

They've got their knickers in a right royal twist! While politicians position themselves to grab power, the public… https://t.co/ydBciG4pFq

via Twitter for Android

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava