Competing through Innovation
The past decade has seen the rapid rise of India Inc. Not only has Indian industry grown at a fast pace domestically, it has also become emboldened enough to internationalise, a move most visibly signalled by the acquisition of Tetley by Tata Beverages (then Tata Tea) in 2000, and followed by a spate of global acquisitions by other companies. The engine driving
the growth has been innovation.
In this two-part column, Amitava Chattopadhyay explores some of the key assets that will ensure the sustainability of the global competitive advantage enjoyed by innovative companies engaging with the challenges of the Indian market. The first part offers success stories built on two of these much-valued assets offered by India—its skilled, low-cost workforce, and its vast pool of consumer insights.