Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Book review: ‘The New Emerging Market Multinationals’ can trigger soul-searching among MNCs

Business Today

Until the 1990s, multinational companies from the developed world were the ones with all the advantages. They lorded it over markets with their mammoth budgets, their vast reach and capacity to spend on research. Local companies were mostly restricted to either throwing price challenges at these MNCs or offering a local customisation the bigger companies did not care to pursue.

But much has changed since. Some erstwhile ‘local companies’ from the emerging markets have themselves turned MNCs. I remember once speaking to Praveen Jaipuriar, Dabur’s Senior General Manager for Marketing, who had this to say: “We know if we do not have a certain capability, we can acquire it or even pay and get the best in the field to do the research for us.” It sums up the approach of the emerging market MNCs. That is not all. These emerging giants are also swooping down to buy companies in other countries.




Read On


  Aug 18, 2012 | In the Media





SHARE




PREV


NEXT


Thoughts?

 


Recent Tweets



Sat, 25 Jun @ 08:43 am

It's so sad. America one step closer to a Christian fundamental state. That is a frightening thought. https://t.co/dBAhL9NeGX

via Twitter for Android
Sat, 25 Jun @ 08:41 am

Welcome to @IndiGo6E. All kinds of checks in system to force you to pay more! It's legal but consumer perception of… https://t.co/MHvnIC6ECl

via Twitter for Android
Sat, 25 Jun @ 08:38 am

RT @rchowdhri: I understand that cos need to be profitable, but not with unreasonable customer experience. @IndiGo6E will not allow you me…

via Twitter for Android
Sat, 25 Jun @ 08:17 am

Totally agree. This ruling simply makes it worse for poor women and families. #FundamentalismRising in @USA https://t.co/qaREOCGvIN

via Twitter for Android
Sat, 25 Jun @ 08:15 am

Holland Village branch. This wait is quite normal. The coupon really annoyed me. It's disrespectful. So rubbing sal… https://t.co/9V1AjizYdq

via Twitter for Android
Thu, 23 Jun @ 06:43 am

After waiting an hour for service at @dbsbank I was offered a $5 coupon, redeemable at Sheng Siong supermarket, to… https://t.co/jAfKVsmUzO

via Twitter for Android

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava