Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


The Rise of the EMNCs

Business Standard

Everyone likes a good David-versus- Goliath story, never mind how many times one has heard similar tales before. That is primarily the strength of the book The New Emerging-Market Multinationals. Authors Amitava Chattopadhyay, Rajeev Batra and Aysegul Ozsomer examine the growth of a new pack of fleet-footed, sharp-toothed multinational firms from middle-income, emerging and developing economies that are shaking up entire industries – from the humble home equipment (Arçelik from Turkey) to the more aspirational ones such as telecom services (MTS) and sport utility vehicles (Mahindra & Mahindra) – and changing the rules of global competition.

Ultimately, like all underdog stories, this book is most gratifying because when a dark horse succeeds, it gives our inner dark horse hope that we too can get there someday.




Read On


  Aug 31, 2012 | In the Media





SHARE




PREV


NEXT


Thoughts?

 


Recent Tweets



Thu, 15 Apr @ 04:28 pm

How predictable. The entire GoI has either been lobotomized, we're terminally stupid to begin with, or are irrespon… https://t.co/zPK6XgcMHv

via Hootsuite Inc.
Tue, 13 Apr @ 02:37 pm

Mad dog muzzled and put on leash. 48 hours too short to diagnose rabies! "Bengal Assembly elections | EC notice to… https://t.co/yMb7gK0hY7

via Hootsuite Inc.
Tue, 13 Apr @ 01:40 pm

How could 26 year veteran make such mistake? Importantly, she wasn't under threat & "crime" if any, was minor. Thou… https://t.co/kfSPfdbyFb

via Hootsuite Inc.
Sun, 11 Apr @ 05:55 pm

Mad dogs should be??? "Bengal BJP president warns of more Sitalkuchi-like shootings, draws condemnation" https://t.co/E6c883hJzs

via Hootsuite Inc.
Wed, 07 Apr @ 04:06 pm

What a backward mindset. As backward as his cricket was good! "Imran Khan criticised for rape 'victim blaming'"… https://t.co/9QjhMlCqjE

via Hootsuite Inc.
Sat, 27 Mar @ 05:55 am

Does he even realize that he sounds like a moron, given his inherently contradictory statement? Is stupidity a qual… https://t.co/awK8VyRuBz

via Hootsuite Inc.

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava