The Rise of the EMNCs
Everyone likes a good David-versus- Goliath story, never mind how many times one has heard similar tales before. That is primarily the strength of the book The New Emerging-Market Multinationals. Authors Amitava Chattopadhyay, Rajeev Batra and Aysegul Ozsomer examine the growth of a new pack of fleet-footed, sharp-toothed multinational firms from middle-income, emerging and developing economies that are shaking up entire industries – from the humble home equipment (Arçelik from Turkey) to the more aspirational ones such as telecom services (MTS) and sport utility vehicles (Mahindra & Mahindra) – and changing the rules of global competition.
Ultimately, like all underdog stories, this book is most gratifying because when a dark horse succeeds, it gives our inner dark horse hope that we too can get there someday.
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