Book Excerpt: The Key Strategic Paths
There are several reasons for the success of emerging market firms. First, is their new mindset.
Through supply contracts as OEM or ODM suppliers to developed market MNCs, these firms have learned about developed-country market needs; they have acquired the needed technological competencies, by investing in innovation; and have established the quality-control, management, and supply chain processes needed to run global operations through learning by doing. Now they are eager and prepared for the next stage of the game, which they are pursuing through four strategic paths that we have identified.