Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Got Your Lovemark?

Business World

The book is a collection of ideas and examples that would inspire companies in emerging markets looking to build brands and markets anywhere. (The authors’) approach to brand building is also fascinating, especially when they trace companies such as LG in the US; how it became a leader. It did not place products in Walmart but in Sears to register its brand as a premium one. Here, the authors feel the brand really matters and we need to identify with the best through colours, logos, shapes, etc., which denote quality, leadership and, above all, trust. Interestingly, they put the overall impact as a pyramid that starts from a trademark and evolves to a trust mark and matures to a lovemark. An innovative way.


Coverage at Business World

Read On


  Oct 20, 2012 | In the Media





SHARE




PREV


NEXT


Thoughts?

 


Recent Tweets



Sat, 25 Jun @ 08:43 am

It's so sad. America one step closer to a Christian fundamental state. That is a frightening thought. https://t.co/dBAhL9NeGX

via Twitter for Android
Sat, 25 Jun @ 08:41 am

Welcome to @IndiGo6E. All kinds of checks in system to force you to pay more! It's legal but consumer perception of… https://t.co/MHvnIC6ECl

via Twitter for Android
Sat, 25 Jun @ 08:38 am

RT @rchowdhri: I understand that cos need to be profitable, but not with unreasonable customer experience. @IndiGo6E will not allow you me…

via Twitter for Android
Sat, 25 Jun @ 08:17 am

Totally agree. This ruling simply makes it worse for poor women and families. #FundamentalismRising in @USA https://t.co/qaREOCGvIN

via Twitter for Android
Sat, 25 Jun @ 08:15 am

Holland Village branch. This wait is quite normal. The coupon really annoyed me. It's disrespectful. So rubbing sal… https://t.co/9V1AjizYdq

via Twitter for Android
Thu, 23 Jun @ 06:43 am

After waiting an hour for service at @dbsbank I was offered a $5 coupon, redeemable at Sheng Siong supermarket, to… https://t.co/jAfKVsmUzO

via Twitter for Android

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava