Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Got Your Lovemark?

Business World

The book is a collection of ideas and examples that would inspire companies in emerging markets looking to build brands and markets anywhere. (The authors’) approach to brand building is also fascinating, especially when they trace companies such as LG in the US; how it became a leader. It did not place products in Walmart but in Sears to register its brand as a premium one. Here, the authors feel the brand really matters and we need to identify with the best through colours, logos, shapes, etc., which denote quality, leadership and, above all, trust. Interestingly, they put the overall impact as a pyramid that starts from a trademark and evolves to a trust mark and matures to a lovemark. An innovative way.


Coverage at Business World

Read On


  Oct 20, 2012 | In the Media





SHARE




PREV


NEXT


Thoughts?

 


Recent Tweets



Mon, 12 Feb @ 03:25 pm

More power to you. This is the only way these platforms will take heed! "Unilever threatens to pull ads from Facebo… https://t.co/FvnCvw1Gm8

via Hootsuite
Mon, 12 Feb @ 09:52 am

Earthspired, building a brand for social impact.https://t.co/uiLD4qgwJU

via Hootsuite
Fri, 09 Feb @ 10:09 am

Growing competition for the Darwin Award! "Bangkok woman killed taking selfie on train tracks" https://t.co/mHCMhOPRr0

via Hootsuite
Sun, 21 Jan @ 10:20 am

Biggest idiots become ministers. Sadly, this embarrassment to apes is #HRD minister! hZ6R2BihRNfd93sDGWwbuN.html

via Hootsuite
Sat, 13 Jan @ 09:40 am

Zool @lantern thinks he makes "perfect" lemongrass martinis. They are perfectly horrible. He has no idea of service… https://t.co/va2XyIXyuu

via Hootsuite
Sun, 07 Jan @ 06:45 am

@realdonaldtrump rule #1 of communication, if you have to assert something, it's too late! #Kim already got it righ… https://t.co/8T104kJxbc

via Hootsuite

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava