Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Got Your Lovemark?

Business World

The book is a collection of ideas and examples that would inspire companies in emerging markets looking to build brands and markets anywhere. (The authors’) approach to brand building is also fascinating, especially when they trace companies such as LG in the US; how it became a leader. It did not place products in Walmart but in Sears to register its brand as a premium one. Here, the authors feel the brand really matters and we need to identify with the best through colours, logos, shapes, etc., which denote quality, leadership and, above all, trust. Interestingly, they put the overall impact as a pyramid that starts from a trademark and evolves to a trust mark and matures to a lovemark. An innovative way.


Coverage at Business World

Read On


  Oct 20, 2012 | In the Media





SHARE




PREV


NEXT


Thoughts?

 


Recent Tweets



Sun, 08 Jul @ 08:06 am

Long gone "empire" still in UK citizens' mind has led to this ruinous situation. "Brexit: May won't rule out specia… https://t.co/7vaeeU6aWa

via Hootsuite Inc.
Tue, 03 Jul @ 12:47 pm

So close to us! Mountain gorillas. "Bwindi National Park, Uganda" https://t.co/JT61n2304N

via Hootsuite Inc.
Fri, 29 Jun @ 01:13 pm

@Starhub sucks. Canceled my landline by mistake and don't have the courtesy to rectify it promptly. The agent was i… https://t.co/qmdr7eji4d

via Hootsuite Inc.
Wed, 27 Jun @ 09:57 am

How cool is this. The young stepping up and taking charge of their future! Way to go. Best of luck for November. "A… https://t.co/DI4jHJjt7t

via Hootsuite
Wed, 20 Jun @ 04:51 am

Wow! GE was perhaps the last surviving member of the founding 30 on the Dow Jones Index. "General Electric drops ou… https://t.co/yJXByxH4X5

via Hootsuite
Mon, 18 Jun @ 01:16 am

Feudal mentality of #GoI runs deep. One more example. "Centre accused of ‘illegally’ denying details on RTI Act" https://t.co/AOlH4GSQNw

via Hootsuite

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava