Build a Culture of Innovation (Interview)
I think the use of the term disruption is accurate in our instance. In the course of the last fifty years it has been the multinationals from the developed world that have held sway in the global markets. Suddenly, in the course of the last decade, a slate of companies from the emerging markets are establishing significant branded businesses globally, upsetting a global order that has held sway during my life time. Who would have considered Tata Global Beverages to be the second largest player globally in the tea business even 15 years ago? Could anyone, likewise, have imagined a Chinese company holding the number 2 position in the PC business even a decade ago? Yet Lenovo today is doing just that. Samsung and HTC hold the top spots along with Apple in the smartphone business. LG is the number one player in the US in white goods. Haier is a leader in air conditioners worldwide. And the story goes on. I think this is disruption.
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