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Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Role of marketing in the New Emerging Market Multinationals

India Marketing Review

India Marketing Review features conversations with select business leaders on the changing face of marketing in India in building demand and brands. This video features a brief conversation with INSEAD Prof. of Marketing and Innovation and Author Dr. Amitava Chattopadhyay on the role of marketing in the new Emerging Market Multinationals and the outlook for 2013.




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  Dec 2, 2012 | In the Media





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