As companies test a new product, they often learn that it can deliver unexpected benefits. This very famously happened in the case of Viagra, a product originally developed to treat cardiovascular problems. During the first human trials of the compound, a study nurse reported that male subjects would frequently lie on their stomachs on the…
People who perceive themselves as busy are more likely to make healthier choices, a new study has shown. Although we complain about being too busy in today’s fast-moving world, it has some advantages. Individuals who perceive themselves as busy are more likely to delay gratification. They subsequently make decisions that benefit them in the long-term….
“Maintaining possessions is more difficult than acquiring them.” – Demosthenes Most managers, whether they are in charge of setting sales quotas or other KPIs, often search for that holy grail-like balance between compelling results and keeping the troops happy. Things get even trickier when the context is less than ideal – a recently expired key…
Let’s say you’re wondering whether to set more money aside this coming year. You could go for a modest goal, such as increasing your savings by 1%, or pick a more ambitious one. You could also tell yourself: “I won’t increase my savings, but I’ll make sure to maintain whatever savings I already have.” New…
Framing products around virtuousness can help businesses market to those with a busy mindset, according to new research. Global business school, Insead, recently found the mere perception of yourself as a busy person, or what they call a busy mindset, is a ‘badge of honour’ that can be used to promote better self-control, and marketers…
On the surface, the growth of crowdfunding has been phenomenal. Since its inception in 2009, projects listed on Kickstarter have raised $3.3 billion. Over 133,000 projects have become successfully funded. This has led many to claim that crowdfunding can democratize product innovation and access to capital by allowing small entrepreneurs, who lack access to resources,…
Using Kickstarter as a yardstick for the growth of online crowdfunding platforms gives us a sense of the dramatic growth experienced by such platforms. Since its inception in 2009, projects listed on Kickstarter have raised US$3.3 billion. Over 133,000 projects have become successfully funded. Based on such data many have claimed that crowdfunding can democratise…
When Steve Jobs returned to Apple in 1997, the company’s annual losses were in excess of US$1 billion. Bankruptcy loomed on the short-term horizon. One of Jobs’ first moves was to hire an ad agency to help him rebuild the brand’s status. It resulted in the famous “Think Different” campaign. At the campaign launch, Jobs…
What do you do best? I’m good at identifying research ideas that will have impact not just on theory development but also on practice and then executing the research and seeing it through to publication. This requires a degree of tenacity, which I have. I’m also good at making hard decisions to close down projects…
He stood, looking at the mountain beckoning him – the two horn-shaped peaks separated by a low saddle bathed in golden light. He breathed heavily. He and his brother had been walking 25-35 kms every day, perhaps pushed too hard by the tour guide. Nausea coursed through his body even as the magnificent mountain filled…
One more nail in the coffin of the justice system. Supreme Court justices shouldn't have political roles after reti… https://t.co/N68JpRy2Vj
via Twitter for Android I so hope the initiative succeeds! "Climate change: New rules could spell end of 'throwaway culture'"https://t.co/cSdHYmNQzS
via Twitter for Android How true! "Coronavirus: A problem unlike anything else Trump has faced"https://t.co/s0IOGObVhX
via Twitter for Android Just when it seems that all the news is bleak, a story like this reminds us that most people are good and the riote… https://t.co/aJneEElrqA
via Twitter for Android It's entirely true. What is frightening is that a significant group of my #IIMA classmates worship the #BJP. Sad fo… https://t.co/0gpSSzSxtg
via Twitter for Android And this backward fake godman will be reborn as? Choices are a) cockroach, b) slugs, c) dung beetle. "Menstruating… https://t.co/in5i2bu9N8
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