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Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


INSEAD Knowledge Interview on EMNCs

INSEAD Knowledge

INSEAD Knowledge is a monthly online publication showcasing — in video and in written articles — the latest research, global business trends and thought leadership from INSEAD, the business school for the world. In this interview with Prof. Amitava Chattopadhyay, we present fresh viewpoints and ideas about the exciting world of brands from emerging markets, also known as EMNCs.




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  Aug 8, 2013 | In the Media




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