Why Indian MNCs find it difficult to gain developed world’s approval
“All companies from emerging markets face trust problems in developed markets initially when they expand. overseas,” says the professor. For instance, Japanese companies faced challenges in the US in the 1960s and 1970s before the likes of Toyota, Honda, Sony and Canon started to get respect in the 1990s. Koreans faced a similar rough ride in the 1990s and 2000s.
When Hyundai launched its cars in the US in the 1990s, it was the butt of jokes; today it’s a brand that’s respected for quality and styling. “It takes time. There is absolutely no reason for Indians to take the Edelman report and hyperventilate,”
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