Why The Shape Of A Company’s Logo Matters
Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, a logo is crucial to a company’s identity. Now, new research says that logos are even more important than businesses and consumers realize. A recent study in the Journal of Consumer Research found that even just a basic element of logos—their shape—affects how people perceive a company and its products.
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