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Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


Breaking the curse of national particularism: EMNCs as pioneers of globalization

Diamond Harvard Business Review

According to INSEAD Professor Amitava Chattopadhyay, an expert of the leading-edge trend of game-changing EMNCs, emerging markets are a gold mine of innovations. MNCs need to deep-dive into local customers for truly understanding them, which is a tough challenge for Japanese companies both in and outside emerging markets.


Coverage at Diamond Harvard Business Review

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  Jan 27, 2016 | In the Media




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