The second part of the interview with INSEAD Professor Amitava Chattopadhyay, on the management approach and latest trends of EMNCs defying the common wisdom.
This time the discussion explores what is missing in Japanese companies.
Amitava Chattopadhyay
Diamond Harvard Business Review
Emerging Market
emerging market multinationals
EMNC
emncs
GlaxoSmithKline
global marketing
Harvard Business Review
INSEAD
Japan
Marketing
MNC
MNCs
Strategy
The New Emerging Market Multinationals
How are EMNCs and Japanese firms different in their management strategies?
Breaking the curse of national particularism: EMNCs as pioneers of globalization