Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


BYD (Build Your Dreams): Journey to Green Dreams

BYD (Build Your Dreams): Journey to Green Dreams

 

 

The case describes the history of BYD and its entry in to batteries and then automotives, and the innovations that drove the competitive advantage of the business. BYD entered the automotive industry hoping to leverage its capabilities in batteries. However, it is struggling and in a downward spiral. What should it do?


Teaching Objectives

This case is intended to help students understand the complexity of business strategies in emerging markets. This requires the students to be open to alternative  business practices and strategy making in the emergent market approaches. It also challenges the students to think about the unique pathways that emerging market multinational corporations (EMNCs) need to adopt, to become global brand builders.



Download PDF


 

  Nov 28, 2013 | Cases




Download PDF

THEMES

 
 
 
 
 
 
 
 
 
 


SHARE


 


Recent Tweets



Sun, 10 Nov @ 06:13 pm

I'm wondering how much @Sirisena received to hand out this pardon? Executive pardons should be banned. Why have cou… https://t.co/wMwzwPCaC1

via Twitter for Android
Tue, 05 Nov @ 04:15 am

Listen to this unhelpful response from @AmericanExpress. I paid twice for parts of a shipping service for my car us… https://t.co/WS5NJdBsVg

via Twitter for Android
Sat, 02 Nov @ 04:22 am

Seriously. Just sign saying won't do it again! What does that say about Kuwait? Stuck in a primitive mindset that's… https://t.co/lHVgiZ5j2Z

via Twitter for Android
Thu, 31 Oct @ 11:23 am

BREXIT in a nutshell. https://t.co/0o9kfF5swx

via Twitter for Android
Fri, 18 Oct @ 06:28 am

#HyattRegencyAtlantaDowntown no drinking water available. Asked Kenloy at the coffeeshop. He vaguely pointed saying… https://t.co/8zWW7LM2W4

via Twitter for Android
Fri, 11 Oct @ 06:05 am

So right. "The Congress is beyond repair" https://t.co/17gDFizaP3

via Twitter for Android

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava