Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


BYD (Build Your Dreams): Journey to Green Dreams

BYD (Build Your Dreams): Journey to Green Dreams

 

 

The case describes the history of BYD and its entry in to batteries and then automotives, and the innovations that drove the competitive advantage of the business. BYD entered the automotive industry hoping to leverage its capabilities in batteries. However, it is struggling and in a downward spiral. What should it do?


Teaching Objectives

This case is intended to help students understand the complexity of business strategies in emerging markets. This requires the students to be open to alternative  business practices and strategy making in the emergent market approaches. It also challenges the students to think about the unique pathways that emerging market multinational corporations (EMNCs) need to adopt, to become global brand builders.



Download PDF


 

  Nov 28, 2013 | Cases




Download PDF

THEMES

 
 
 
 
 
 
 
 
 
 


SHARE


 


Recent Tweets



Mon, 10 Dec @ 12:20 am

Blue jeans frog! https://t.co/dWVObHQVj8

via Instagram
Mon, 10 Dec @ 12:17 am

Tiger heron. https://t.co/AHbMM0yuIS

via Instagram
Mon, 10 Dec @ 12:13 am

Another gorgeous Costa Rican butterfly. https://t.co/QqPhzZsApN

via Instagram
Sun, 09 Dec @ 11:56 pm

Another gorgeous Costa Rican butterfly. https://t.co/YTywhx8zmp

via Instagram
Sun, 09 Dec @ 10:42 pm

Tiger heron. https://t.co/A0ucsW0sPM

via Instagram
Sun, 09 Dec @ 09:52 pm

Blue jeans frog! https://t.co/CxOIbiQe0F

via Instagram

  Close About Papers Cases Books Teaching Musings Media Gallery Ask Amitava