Skip to Navigation

Amitava Chattopadhyay


Amitava Chattopadhyay
Emerging Market Multinationals - Amitava Chattopadhyay


BYD (Build Your Dreams): Journey to Green Dreams

BYD (Build Your Dreams):  Journey to Green Dreams

 

 

The case describes the history of BYD and its entry in to batteries and then automotives, and the innovations that drove the competitive advantage of the business. BYD entered the automotive industry hoping to leverage its capabilities in batteries. However, it is struggling and in a downward spiral. What should it do?


Teaching Objectives

This case is intended to help students understand the complexity of business strategies in emerging markets. This requires the students to be open to alternative  business practices and strategy making in the emergent market approaches. It also challenges the students to think about the unique pathways that emerging market multinational corporations (EMNCs) need to adopt, to become global brand builders.



Download PDF


 

  Nov 28, 2013 | Cases




Download PDF

THEMES

 
 
 
 
 
 
 
 
 
 


SHARE


 

Your email address will not be published. Required fields are marked *


Recent Tweets



Sat, 14 Dec @ 01:08 am

Completely moronic request by a moron who has been given power by still another moron who was elrcted by??? "Kennedy’s Lawyer Has Asked the F.D.A. to Revoke Approval of the Polio Vaccine"

Thu, 21 Nov @ 01:13 am

Uh Oh! Will #PMMODI throw #GAUTAMADANI under the bus? US too important to mess with. "Gautam Adani charged in US over alleged $250mn bribery scheme" via @FT

Fri, 18 Oct @ 03:39 am

Hello #Modi, what now? Not so easy when US gets into the game! "U.S. Charges Indian Official in New York Assassination Plot"

Sun, 22 Sep @ 04:05 pm

Brought down a peg or two, ey, #ElonMusk? "Elon Musk complies with Brazilian court’s legal demands for X" via @FT

Wed, 18 Sep @ 02:39 am

Two of a kind. Sadly, no surprise. "Live news: Donald Trump says he will meet India’s Narendra Modi next week" via @FT

Sat, 14 Sep @ 08:14 pm

#SkyTeamLounge at Vancouver. The sheer incompetence of screening this morning left me flabbergasted! 10 minutes of fiddling with each passenger's boarding card to check them in. Seriously, this is 2024! Should be smooth and automated. Given long queue, we never made it!


  Close AboutPapersCasesBooksTeachingMusingsMediaGalleryAsk Amitava